Axis Bank Home Loans

Axis Bank Name Change

KamaSutra Condoms Lifeguard

KamaSutra Condoms Detective

Sunlight Detergent

The aim of the campaign was to communicate the ease with which Sunlight Detergent removes stains off the clothes. The ad shows spilled liquid on the fabric and the logo is placed sideways. As a person rotates the ad to read the logo, it appears that the liquid is going back into the container.

Reader's Book Shop

The campaign was done to promote 'The Reader's Book Shop'. This campaign was the finalist at the Young Gun's Advertising Awards 2007. This campaign also won four Abby's Awards 2007. Two in the Gold category and two in the Silver.

HotWheels Dent Campaign

The campaign was done to advertise HotWheels Toy Cars.

These ads were part of the 'Role Play' campaign. The brief was to communicate the same idea of role play without using any visuals.

KamaSutra Condoms - 'Viral Role Play'

These ads were part of a viral campaign for KamaSutra Condoms.

KamaSutra Condoms - 'Role Play'

The campaign was created to position KamaSutra Condoms as the premium range condoms. The communication had to be young, naughty and fun. The result was this campaign.

Axis Bank - 'Name Change'

These ads were part of the 'Axis Bank-Name Change' 360 campaign. Axis Bank changed its name from UTI Bank to Axis Bank. The brief was to inform the public about this in the simplest possible manner.