These ads were part of the 'Role Play' campaign. The brief was to communicate the same idea of role play without using any visuals.

KamaSutra Condoms - 'Viral Role Play'

These ads were part of a viral campaign for KamaSutra Condoms.

KamaSutra Condoms - 'Role Play'

The campaign was created to position KamaSutra Condoms as the premium range condoms. The communication had to be young, naughty and fun. The result was this campaign.

Axis Bank - 'Name Change'

These ads were part of the 'Axis Bank-Name Change' 360 campaign. Axis Bank changed its name from UTI Bank to Axis Bank. The brief was to inform the public about this in the simplest possible manner.