Sunday, October 5, 2008
Wednesday, October 1, 2008
Sunlight Detergent
The aim of the campaign was to communicate the ease with which Sunlight Detergent removes stains off the clothes. The ad shows spilled liquid on the fabric and the logo is placed sideways. As a person rotates the ad to read the logo, it appears that the liquid is going back into the container.
Reader's Book Shop
The campaign was done to promote 'The Reader's Book Shop'. This campaign was the finalist at the Young Gun's Advertising Awards 2007. This campaign also won four Abby's Awards 2007. Two in the Gold category and two in the Silver.
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